To become remembered and grow faster, your brand needs the right set of digital tools to carry out effectively a business plan. And a tight budget is no longer an excuse, because there is no shortage of free digital marketing tools to do the heavy lifting of building a relevant digital presence.


Digital Marketing Tools ListReady to start taking advantage of the power of Digital Marketing? Let's dive in. We structured the list by the following categories:

• Search Engine Optimization (SEO)
• Email Marketing
• Social Media Tools

Search Engine Optimization Tools

SEO is a set of practices to improve the appearance of your web pages in organic search results. In a nutshell, it is all about making your website findable.

1. Keyword Tool

%LINK:https://keywordtool.io/"
It is a tool that allows you to find keywords that the audience is looking for right now.

2. Yoast SEO

%LINK:https://yoast.com/wordpress/plugins/seo/"
This WordPress plugin is essential if you are considering starting a blog. The tool analyzes and ranks your content according to the best SEO standards.

3. SEO Analyzer

%LINK:https://seoanalyzer.me/"
With this resource, you can analyze the technical SEO of your site.

4. Google Keyword Planner

%LINK:https://ads.google.com/intl/pt-PT_pt/home/tools/keyword-planner/"
Kill two birds with one stone with this tool: find relevant keywords to write your content and make targeted ads.

5. Ubersugest

%LINK:https://neilpatel.com/ubersuggest/"
This tool created by the digital guru Neil Patel gives you lots of ideas for keywords.

Email Marketing Tools

Email Marketing is an important field of digital strategy which consists in sending emails to a specific target that opts in to receive them. Newsletters are the most known example of this kind of strategy.

Email Marketing uses a sense of urgency and personalization to foster loyalty.

1. Mailchimp

%LINK:https://mailchimp.com/"
The free plan offers 10 000 sends with a daily limit of 2 000. But there is more than just sending awesome emails. The free package also goes with Marketing CRM, Creative Assistant, Website Builder, Mailchimp Domain, and forms and landing pages to get leads.

2. Send in Blue

%LINK:https://www.sendinblue.com/"
Send in Blue is way more than an Email Marketing tool. It encompasses SMS Marketing, chat, CRM, Marketing Automation, and other cool features. With the free plan, you can build a database of unlimited contacts, send up to 300 emails daily, and have a chat.

3. Zoho

%LINK:https://www.zoho.com/"
Are you looking for an end-to-end Email Marketing tool to run your entire business? Zoho is a safe and flexible option. The free plan offers 6 000 emails per month and 2 000 contacts, one administrator and 4 users, signup and popup forms, basic email templates, reports and analytics, and compliance check.

4. MailNinja

%LINK:https://mailninja.co/"
Not sure if your newsletters HTML is working fine? MailNinja goes to your rescue. With this tool, you can preview and test for free your HTML email. That way, the user experience of your email will improve.

5. Test Subject

%LINK:https://zurb.com/playground/testsubject"
Before hitting the enter key, remember to test your newsletter delivery, namely how the headline displays to different devices. It is a safe way to avoid disastrous results, like truncating lines. How can you do this? By using Test Subject, a simple tool for testing how your email subject line and sender name look on the most popular mobile devices and email clients. All you need to do is copy and paste your text, and you will get instant previews.

Social Media Tools

Being where your audience hangs out is your brand's top priority. These days all paths lead to Social media. In other words get into Instagram, LinkedIn, Facebook, and Twitter, at least!

Joining these networks with a diferentiated communication and original content are mandatory requirements to sucessfully building an engaged community. But managing all the content by hand can turn into a nightmare. Fortunately, there are some tools to get things done timely:

1. Buffer

%LINK:https://buffer.com/"
The free plan is perfect for individuals and businesses getting started with Social media. The "Starter" package offers standard publishing tools and a landing page builder.

2. Social Bakers

%LINK:https://www.socialbakers.com/"
It's a unified Marketing Platform alternative to Buffer. What do we mean by a unified platform? Social Baker is an AI-powered platform that enables you to automate many tasks, like social listening, audience analysis, community management, and publishing and scheduling. All in one place. There isn't a free plan, but you can request a trial.

3. Keyhole - %LINK:https://keyhole.co/;website"

This tool became popular because of its hashtag reporting. But it raised its level of service when it increased its core features, adding reports by brand, campaign, and influencers. As Social Bakers, you can request a free trial to unlock all benefits.

4. Social Searcher

%LINK:https://www.social-searcher.com/;website"
Whant to find out hot topics to write content? Or unravel the latest trend? Social Searcher is very handy in both cases. This search engine is also great for quickly measuring and tracking what people say about your company, brand, product, or service in one easy-to-use dashboard. Powerful stuff.

5. Social Blade

%LINK:https://socialblade.com/"
If you are a stats enthusiast, this tool will make your day. Social Blade gives you access to its public database, which can provide global analytics for any content creator, live streamer, or brand. Whether you are looking up Instagram influencers, or YouTube hitmakers, Social Blade has data to feed your curiosity.

What are the next steps?

After this deep dive, it is time to let the new information sink in before starting to explore the toolbox. Once you have sorted out your digital marketing tools stack, you can test drive your favorite by doing campaigns or posting on Social Media and see what works best