5 steps to follow for a successful online store

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If the pandemic has taught us anything, it is that commerce does not stop, even when physical purchase is no longer possible. E-commerce, in other words, the purchase made through the internet, increased explosively during the pandemic and, nowadays, consumers expect to find the products they want online.

To meet expectations and diversify their points of sale, brands invest in online stores, but developing good E-commerce practices, launching and maintaining a successful online store requires a few steps, as the agency Páginas Amarelas explains to Entrepreneur readers , the greatest national specialist in Digital Marketing.

In this article you will find five tips to boost your online sales.

1. Manage stock

If you're looking for a product and it's not available, some degree of frustration is inevitable. Controlling stock directly through the E-commerce platform helps companies to manage the amount of product available at any given time and avoid disruptions that compromise sales.



2. Captivate by the images

Because “the eyes also eat”, it is essential that the photographic material used in your online store is appealing. Consumers expect to see in detail what they are going to buy, therefore, as much information about the product should be shown in the published photographs.

3. Promote the store

Having an E-commerce and not advertising it is like opening a store on the -5 floor of a car park – either it promotes it or nobody knows it exists. Techniques such as search engine optimization and targeted ads are good allies in promoting the business.



4. Respond to customer

In the digital sales process, it is important to create a means of contact dedicated to customers, such as an email, but also to be attentive and respond to incoming messages. Fast and efficient responses to all requests help to create a good image of the online store.

5. Use complementary channels

Increasing online sales channels through other marketplaces, such as Dott, Amazon, Ebay, reinforces the brands' E-commerce capacity. By taking advantage of these complementary means, it becomes possible to increase online sales channels and enhance the marketing of products.

E-commerce is not only a trend that is here to stay, but also one of the essential tools in business digitization.


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