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The topic of "Digital Transformation" has been a hot buzzword in recent years, with many companies using it as the next big thing in business. However there is much confusion about its meaning and it seems that each individual or business has its own interpretation.
When googling the term "Digital Transformation" we can see several different explanations, adding to the confusinespecially in young entrepreneurs that really need to have this concept well defined before knowing what to do.
The Gartner definition of Digital Transformation is the most referred and frankly one of the worst explanations out there. It mixes several concents and buzzwords in the same bag (IT modernization, cloud computing, digital optimization, ...) and at the same time it excludes the most important key factor which is the "transformation of businesses". Surprisingly, their definition of "Digitalization", which includes the business transformation part, is also very messed up and vague, e.g. saying that "it is the process of moving to a digital business" which frankly doesn't mean anything. This type of communication does not help transmiting the real concepts to young people and business owners.
Before we explain a clear and helpful meaning of "Digital Transformation" we first need to clarify the concept of "Digitalization":
Digitalization is the activity of creating and improving processes by leveraging digital technologies and digitized data.
To have digitalization you don't need "business transformation", its just a matter of adding digital technology to improve your existant processes. Examples of Digitalization are:
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